Cheers, that's a really good example, both because their listing is high quality, and also, it's quite literally a product designed with the same values and objectives as Joplin.
Generally it seems they talk about similar features, but the presentation layout with the headers, resulting in shorter paragraphs and more direct attention to specific features probably would suit better than the version I'm currently at.
And it's weird to think I didn't really consider actually having headers, whilst writing in a forum supporting markdown; for a tool built around markdown, when the store even also supports markdown.
I think the screenshots are probably the hardest part of this. I can rewrite the tone, and since it's looking like it'll move closer to notesnook's style visually, it'll end up a lot more direct in language regardless. But to be honest, the default Joplin welcome page to me looks... kind of visually cluttered whilst also being basic. Some of the imagery used on the website looks much better, e.g I tried to use this:
But upon editing the image to try remove the top left square (which makes sense on the website, but not on someone elses website!); it left artefacts I was struggling to get rid of, removed the subtle shadowing on the devices, etc.
If there were some existing materials that looked good without having to manipulate them (unreasonably so, at least), I'd be happy to use them.
I think the only thing that isn't doable is images in the description itself. The screenshots are a separate field (since you need to upload the raw files), and I'm not expecting the description to work with images itself since it needs to e.g also make sense in a CLI environment.
Which means we could even consider this design, though I thought most people probably wouldn't care, being the GUI Joplin and all...