Speaking strictly for myself, I have no affiliation whatsoever with Markdown. I like the cleanness behind the scenes, but I have no reason to ever look at it as long as the wysiwyg formatting looks good. In fact I don't like Markdown much, it's very restrictive (no colored text etc).
I think that is what Laurent means by people wanting a Word editor. I'm definitely not much of a geek and love the new editor exactly because it doesn't shove Markdown down my throat. I personally hate Typora for that reason.
The reason I moved to Joplin is because I was fed up with the lack of innovation at Evernote and their ever increasing prices and Joplin is almost a perfect replacement. Plus development is awesome and the price is right (go donate now!)
I think this editor might draw in a lot more users like me, who just want to clip web pages, make notes, collect recipes etc without any desire to look at the code.
Of course this is just one person's opinion, but that's how I see it 
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